How to do keyword research in SEMrush Tool – A Beginner’s Guide (step by step)

How to Do Keyword Research In Semrush for Easy SEO Traffic - Step by step process

keyword research in semrush tool

Table of Contents

How to signup in SEMrush:

Step 1: Open Your Web Browser

  1. Open a web browser like Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.

Step 2: Visit the SEMrush Website

  1. In the address bar of your web browser, type in the SEMrush website : SEMRUSH TOOL

Step 3: Navigate to the Sign-Up Page

  1. On the SEMrush homepage, look for a “Get Started” or “Try for Free” button. It’s usually prominently displayed.
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Step 4: Choose a Subscription Plan

  1. You’ll be directed to a page with different subscription plans. SEMrush offers a variety of plans to choose from, including a free trial.
  2. Select the plan that best suits your needs by clicking on the corresponding “Start Free Trial” or “Choose Plan” button.

Step 5: Provide Your Email

  1. After selecting a plan, you’ll be asked to provide your email address. This email will be associated with your SEMrush account.
  2. Enter your email address in the designated field.

Step 6: Create a Password

  1. Create a strong password for your SEMrush account. Make sure it includes a mix of uppercase and lowercase letters, numbers, and special characters.
  2. Enter the password in the appropriate field.

Step 7: Fill in Your Personal Information

  1. Some subscription plans may require additional information, such as your name, company name, and phone number.
  2. Fill in the required fields with accurate information.

Step 8: Agree to Terms and Privacy Policy

  1. Read through SEMrush’s terms of service and privacy policy to ensure you understand the terms and conditions of using their platform.
  2. Check the box or click the checkbox that indicates you agree to the terms and privacy policy.

Step 9: Confirm Your Identity

  1. Some sign-up processes may include a step to verify your identity. This could involve entering a verification code sent to your email or phone number.
  2. Follow the prompts to complete the identity verification process, if required.
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Step 10: Choose Payment Method (If Applicable)

  1. If you’re signing up for a paid plan or a plan after your free trial, you’ll need to provide payment information.
  2. Select your preferred payment method (credit card, PayPal, etc.) and enter the necessary details.

Step 11: Complete the Sign-Up Process

  1. Review all the information you’ve entered to ensure accuracy.
  2. Once you’re satisfied, click the “Sign Up” or “Start Free Trial” button to complete the sign-up process.

Step 12: Verify Your Email (If Required)

  1. After signing up, you might receive an email from SEMrush asking you to verify your email address.
  2. Open the email and follow the instructions to verify your email. This step is important to ensure the security of your account.

Step 13: Access Your SEMrush Account

  1. Once your sign-up process is complete and your email is verified, you’ll be able to log in to your SEMrush account using the email and password you provided.
  2. You’ll gain access to the SEMrush dashboard and the features included in your chosen plan.
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How to Use Semrush for Keyword Research:

Step 1: Log In to Your SEMrush Account

  1. Open your web browser and go to the SEMrush website (
  2. Log in to your SEMrush account using the email and password you provided during sign-up.

Step 2: Access the Keyword Magic Tool

  1. Once you’re logged in, you’ll be on the SEMrush dashboard.
  2. In the top menu, click on “Keyword Analytics,” then select “Keyword Magic Tool.”
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Step 3: Enter Your Seed Keyword

  1. On the Keyword Magic Tool page, you’ll see a search bar. This is where you’ll enter your seed keyword, which is “best gaming laptop.”
  2. Press Enter or click the “Search” button.
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Step 4: Explore Keyword Ideas

  1. After entering the seed keyword, SEMrush will generate a list of keyword ideas related to “best gaming laptop.”
  2. These results will include variations, long-tail keywords, and related terms.
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Step 5: Use Filters and Sorting

  1. To refine your results, you can use filters on the left side of the page.
  2. For example, you can filter by “Volume,” “KD” (Keyword Difficulty), “CPC” (Cost-Per-Click), and more.
  3. You can also sort the results by these metrics to prioritize keywords that suit your goals
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Step 6: Analyze Keyword Metrics

  1. Click on any keyword in the list to view more detailed metrics for that keyword.
  2. You’ll see information such as search volume, trend data, keyword difficulty, and more.
  3. This data will help you identify keywords that align with your content strategy.

Step 7: Add Keywords to Lists

  1. To keep track of selected keywords, you can add them to keyword lists within SEMrush.
  2. Click the checkbox next to the keywords you want to add.
  3. Above the list of keywords, click the “Add to Keyword List” button and create a new list or add to an existing one.

Step 8: Grouping and Keyword Expansion

  1. You can use the “Grouping” feature to organize your keywords into groups.
  2. The “Keyword Ideas” section on the right side of the page suggests additional keyword variations you might not have considered.
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Step 9: Export Keyword Lists

  1. If you want to work with the keywords outside of SEMrush, you can export your selected keywords or entire lists.
  2. Click the “Export” button, choose the format (Excel, CSV, etc.), and customize the exported data.
Keyword research tools

Step 10: Refine Your Strategy

  1. Review your chosen keywords, their metrics, and the insights gained from the Keyword Magic Tool.
  2. Develop content strategies, ad campaigns, or SEO plans based on the most relevant and valuable keywords.

Collected keywords are essential for optimizing your content and boosting your website’s ranking. By incorporating these keywords into your blogs and other content, you increase the chances of ranking higher on search engines, attracting more visitors, and gaining visibility in your niche.

Here’s a guide on how to use collected keywords effectively in your content structure:

  1. Header 1 (H1):

  • Use the main keyword or a closely related variation in the main title of your content. This title should provide a clear overview of what the content is about.
  • Example: “The Ultimate Guide to Choosing the Best Gaming Laptop”
  1. Header 2 (H2) Subheadings:

  • Include related keywords in subheadings (H2) throughout your content. These subheadings should outline different sections or key points in your content.
  • Example:
    • “Key Features to Look for in a Gaming Laptop”
    • “Comparing Gaming Laptops: Performance vs. Price”
  1. Body Content:

  • Naturally incorporate collected keywords and their variations throughout the body of your content.
  • Use keywords in a way that feels natural to the reader and provides valuable information.
  • Avoid keyword stuffing, which can lead to poor user experience and potential penalties from search engines.
  1. Introduction and Conclusion:

  • Use your main keyword in the introduction to establish the topic of the content early on.
  • Include variations of the main keyword in the conclusion to reinforce the topic and wrap up your content.
  1. Image Alt Text:

  • If you use images in your content, include the main keyword in the alt text of relevant images. Alt text provides context to search engines about the content of the image.
  1. Meta Title and Meta Description:

  • Craft a meta title and meta description that include the main keyword. These elements appear in search engine results and influence click-through rates.
  1. URL Structure:

  • If possible, include the main keyword in the URL slug of the page. A clean and descriptive URL can improve user experience and search engine visibility.
  1. Internal and External Links:

  • Use internal links to connect related content within your website, using anchor text that includes keywords.
  • Include external links to authoritative sources that support your content. Linking to reputable sources can boost your content’s credibility.


Remember, the key is to use keywords in a way that enhances the readability and value of your content. Prioritize user experience while optimizing for search engines. Balancing these factors will lead to more engaging and effective content that resonates with both human readers and search algorithms.

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Here are some free keyword research tools:

keyword research is a crucial aspect of SEO. It helps websites attract organic traffic by understanding what users are searching for and tailoring content to match those queries. By identifying valuable keywords and staying updated with search trends, businesses can enhance their online visibility and gain a competitive edge in the digital landscape. Consistent keyword research lays the foundation for long-term organic growth and a strong online presence.

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Frequently Asked Questions (FAQs)

Incorporating collected keywords into your content helps improve your website’s search engine ranking. Keywords act as signals to search engines about the relevance of your content to users’ queries. By strategically using keywords, you increase the likelihood of your content appearing in search results, attracting more visitors, and boosting your online visibility.

The H1 header serves as the main title of your content. Including the main keyword or a closely related variation in the H1 header helps search engines understand the primary topic of your content. This enhances your content’s SEO and provides readers with a clear understanding of what to expect from your content.

Subheadings (H2) break down your content into manageable sections, making it easier for readers to navigate. Incorporating related keywords in subheadings allows search engines to further comprehend the structure and context of your content. It also enhances user experience by guiding readers through different aspects of your topic.

While it’s important to include keywords in your content, avoid overusing them, which can lead to keyword stuffing. Instead, focus on incorporating keywords in a natural and contextually relevant manner. Write for your audience first and foremost, providing valuable information that flows smoothly. This approach maintains readability while still optimizing for search engines.

Yes, using the main keyword in both the introduction and conclusion reinforces the topic and signals to search engines that your content is consistent throughout. However, be sure to use variations and related keywords as well. The introduction establishes the topic, while the conclusion summarizes and reinforces the main points. This ensures a cohesive user experience and improved SEO.

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